What does "going natural" mean? Everyone has their own personal opinion and definition. To me, going natural means letting go of those products that hurt your hair more than help. It's not just about simply rocking an afro and shouting out "Power to the people!" all day long. It's about the overall health of each strand, including your scalp -- using the best ingredients made for your hair. It's about taking harsh chemicals out of your hair diet, and using what nature intended. Most of all, it's about loving your hair and taking absolute care of it.