15
Aug 2010
Filed in » drugstore gems, eye product reviews, mascara battles, maybelline, rimmel london
I got a wild hair up my butt to go grab a few drugstore mascaras and put them against each other. I picked up four mascaras total, but we’re gonna focus on Maybelline’s “The Falsies” and Rimmel’s “The Max”. Two products promising the same thing: to volumize your lashes. But which one delivers?
*tightens boxing gloves*
Alriiiiight…in the magenta corner, with frosty ocean teal lettering and banding with a lash hugging curved wand…The Falsies!! Annnnnd in the hot pink corner, with gold lettering and banding, sporting an x-shaped wand…The Max
*crowd goes wild*
Both mascaras can be found in drugstores
Both mascaras are very affordable, at around $6/$7 each
Both mascaras promise volume
Both are contact lens safe
Finally, to be fair I picked up non-waterproof formulas of each mascara…
LET’S GET READY TO RUMBLE!!!


my bare naked lashes
MAYBELLINE “THE FALSIES”

the wand is curved




RIMMEL “THE MAX” MASCARA

the wand is shaped like an X




BATTLE BREAKDOWN
- Blackest: NEITHER (they’re both not very black at all, more of a very very dark grey)
- Better Scent: Rimmel “The Max”
- Better Wand: Maybelline “The Falsies”
- Ease of use: Maybelline “The Falsies”
- Ease of removal: TIE
- Which NEEDS at least two coats: Rimmel “The Max”
- Fastest drying: Maybelline “The Falsies”
- Softest Eyelash Texture: TIE
- Most Noticeable: Maybelline “The Falsies”
I’d give the formula edge to Maybelline “The Falsies” for the following reasons, preference being number one…The Falsies is a much thinner and wetter formula, which allows for more wand-comb control (at least for me). I find that when a mascara formula is wetter, I can work the wand thru my lashes better and it gives more lashes the equal opportunity to be coated. Rimmel’s formula is slightly thicker (you can even notice the longer trail of mascara on the tip of the wand in comparison to Maybelline’s) and not as wet. The downside to a wetter formula though, is that it dries faster and adding extra coats can make lashes look a bit clumpier. However, this totally depends on your “drama” preference.
Rimmel’s The Max has combs fanning out horizontally and vertically in an x-shape, while Maybelline The Falsies has a curved wand with the combs fanning just horizontally. I didn’t see any benefit for the x-shaped wand, in fact, it was a little confusing on how to even hold the darn thing. The Falsies wand allows you to wiggle thru the lashes then slightly flip to smooth and push up. This makes it a lot easier to use because it mimicks a natural motion.
Both have a similar scent but The Falsies has a slightly stronger chemical scent, and The Max is a little more pleasant. Neither are strong in scent or irritating to my eye. Both mascaras are labeled as being super black but both fail at being a true black — they’re just a very very dark grey. Both mascaras remove super easily with just a wet makeup remover wipe, but The Falsies has a slight edge because it removed completely the quickest of the two. Neither flaked on me after wearing them for two hours each.
WINNER

The winner: Maybelline The Falsies

Peace out!
For me, Maybelline The Falsies is the better performer of the two. With just one coat, it stretched my lashes out pretty long and left them there. Rimmel The Max promises 14x’s volume but just doesn’t deliver as well as The Falsies, and to be honest it disappointed me the most. I prefer the results of The Falsies over The Max, but you may like it the other way around. The lesson I learned from this battle is that I don’t need to give The Falsies two coats because it’s great with just one. It doesn’t clump with one coat at all and while it doesn’t clump too horribly with two coats, if you are gonna use two coats — move fast.
Availability: all major drugstores
-Stay beautiful







i have falsies and i LOVE it. so glad i made the purchase. it’s my new favorite mascara but i still try to give my other mascaras attention.
yea being a mascara junkie can be a problem if ur buying new ones constantly and letting the older ones dry up. i need to give some love to my other mascaras as well, i’ve been using the heck outta my Chanel mascara a lot. i love it! need to review it soon..
I bought the Falsies after a co-worker mentioned how much she liked it. I love it because it comes in a waterproof formula – VERY IMPORTANT. I have yet to find a waterproof formula for Rimmel. Thanks for the review.
i haven’t tried the waterproof but im sure its just as great. i kinda veer away from waterproof formulas if i can help it just because when i wanna take my mascara off, im ready for it to come right off lol
great review of both mascaras…i love, love, love the falsies! it’s holy grail for me.
yea i have to admit that so far im really loving it
I’ve had falsies now for about two weeks and I LOVE IT! The only thing that I don’t like about it is the fact that it isn’t a waterproof formula.
there’s one now! i saw it at Walmart but didn’t pick it up. It might have just been released and is slowwwly making its way around the walmart/cvs/walgreens/et al circuit. keep an eye out.
I bought the falsies about a month ago, and neglected my other mascaras *sigh* lol
LOL!
Your natural lashes are already nice girl! If I could have lashes like yours *after* mascara, I’d be happy!
Rimmel mascaras are the WORST I’ve ever used. I might as well not wear anything at all! They’re just so thin and meek.
Thanks girl! While I’ll admit I don’t have THE most unfortunate lashes, I’m still very jealous of my friend Kyle’s lashes. Girl when I say they are long and gorgeous, I’m not lying. He needs to give them to me cuz he’s not using them!!
Thanks for the review, I’ve been meaning to try Falsies and now I definitely will. Can you really take your opened mascara back? I’ve never even thought to return makeup that I’m not satisfied with.
You absolutely can take stuff back. Drugstores and major Department stores are required to take whatever you purchased back according to the back of most receipts. If someone gives you a hard time, get a manager.
I couldn’t get passed the first few words…”I got a wild hair up my butt….” I kept reading it over and over…it’s too hilarious!
And now…I will read the rest of your review…
LOL
I was trying to decide if I wanted to buy it…But I think I will.
I ended up going to sephora and buying too faced lash injection. Have you ever tried that?
I’ve tried Lash Injection and I absolutely HATED it. I got a sample with an order one time and it was just, effing horrible.
When it comes to these mascaras….HATED THEM! Back to L’Oreal Voluminous I go. Smh I had high hopes!
LOVE Voluminous. its one of my FAVORITE drugstore mascaras ever!
do you ever get any hassel for returning open mascara? i’ve never returned mascara, but i don’t see why i couldn’t if i didn’t like it.
absolutely not! they are supposed to take your stuff back w/ no question.
Yes the falsies has been my new fav! Love it for everyday..
I’m wearing it today, really packed it on and my lashes do look false. i really like this one so far…a lot!
I have both but now I tend to use Maybelline The falsies more often,I like it more than Rimmel thanx for sharing
The Rimmel isn’t bad, at least I don’t think…I just think compared to Falsies, it doesn’t do nearly what it should. It might’ve won when pinned up against another mascara, but I’m still taking it back because I don’t want it to dry out. I’d rather get my $7 and let them throw it away lol.
Great review! I was debating on getting the Falsie mascara and it looks like I will be getting it.
LOL—the “Peace Out” on the bottom of the Rimmel mascara pic made me laugh out loud for real…lol. Great review
Ok, I have to say thank you for the review. I’ve been looking for a new mascara since Clinique got rid of Long Pretty Lashes. I have really (and albino white lmao) long lashes so I need a thinner formula so it won’t clump or stick together (talk about some scary lookin spider legs ew). I might have to try this. Can you recommend any others? Just black, doesn’t need to be waterproof? Keep up the great work, I just found you and added your RSS feed to my homepage. And because of YOU I bought my first primer ( I know i”m lame). Tried the smokey eye look and I suck at it haha!
Have you tried the Sephora brand Advanced Lash Booster? I love it but it’s around $17 so way pricier than the drugstore stuff.
I have not. I did, however, get a sample of the Sephora mascara and I was pleasantly surprised. Thank you so much!!
Hey I just found your site and wanted to tell you that I super enjoyed it!
I have the falsies and like it too but I think I like Max Factor on you better because it looks more natural without clumps!
Love your review! Now I know which one I want to try.
I would agree with Falsies! I love it… I’ve heard mixed reviews. They either love it or hate it. I think the wand shape is great, better application.
I have always loved maybelline mascara and was thinking of changing brands until i found this Site with Mascara reviews and came across the Falsies Mascara, went out and bought it and am happier than ever. check out the review http://www.beautybulletin.com/reviews/search-results?criteria=1&jr_brand=maybelline&order=rdate&query=any